Drivetrain is on a mission to enable businesses to make better decisions. Our financial planning & decision-making platform helps businesses scale and achieve their targets predictably.
The company was founded by ex-Googlers in 2021 and is backed by leading venture capital firms. Headquartered in Georgia, USA, Drivetrain is a remote-first company.
About the role
Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty.
The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.
Life at Drivetrain
Drivetrain provides a great culture for marketers to thrive in and be happy.
Remote-friendly: Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust them to do the right thing.
Open & transparent: When creators have access to all the information they need, the best product can emerge.
Idea-friendly: We provide an environment to explore, to take risks, to make mistakes and to learn, so you can succeed. Anyone can come up with great ideas and bring about a change. We let the best ideas win.
Customer-centric: We constantly learn from our customers and collaborate to build the amazing software that Drivetrain is.
What you’ll be doing
Work closely with sales and product teams to develop key messaging, value proposition and pricing models
Together with the product team, educate both internal and external stakeholders on our product features and their benefits
Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate the benefits of our products
Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle
Assist sales on calls when appropriate to provide deeper dives into the product
Speak and present both internally and externally to promote the story of our product
Build a small team of product marketing specialists and interns; establish individual and team metrics and report on success
What you'll bring to the role
4-8 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program
Top-notch written and verbal communication skills
Has strong analytical skills with a creative mind
Is aspirational, self-driven, and proactive
Sounds exciting? Write to us at email@example.com